The Amity Foundation in Jiangsu launched an experiential event for its "Earth Sprout" project, calling on the public to support pregnant women and infants in underdeveloped areas.
An experience event co-hosted by the Amity Foundation, Alibaba Foundation, and two online stores (Taobao Maternity and Tmall Maternity) was held at the Alibaba Xixi Park in Hangzhou on November 23.
In the first program titled "Thorny Path," participants tied themselves to balloons, representing "negative energy." Each balloon symbolizes challenges faced by mothers in poor areas, such as high pregnancy risks, inadequate medical resources, and nutritional deficiencies, allowing competitors to understand the hardships of motherhood.
Another program called "Empower with Love" requires people to shoot basketballs labeled with support programs for the project, including distributing nutrition packs, maternity gifts, and first aid kits for babies, as well as providing health management for pregnant women and professional training for medical staff.
In the program "Breaking Chains," participants wore boxing gloves and punched sandbags, symbolizing facing challenges to support pregnant women in rural areas.
Another program, "Virtual Reality (VR) Birth Experience," allowed participants to experience a simulated childbirth process and feel the hardships involved. Some participants contorted their bodies in discomfort while finding it hard to endure.
In the program "First 1000 Days," participants had to push tires forward on a specified 1000-centimeter track, which embodied the 1000 days of nurturing a newborn after childbirth, where every step poses a challenge.
In the future, Amity Foundation will continue to collaborate with Alibaba Foundation to promote the development of mother-and-child health care in underdeveloped regions.
The project covers 15 counties in seven provinces, benefiting approximately 1.079 million women of childbearing age. Over 2000 village clinics received medical kits for home visits, and 15 counties received donated medical equipment. The project also organized health education campaigns in rural communities and training for grassroots medical personnel. The project was selected as an Excellent Case of Network Poverty Alleviation in Jiangsu Province and one of the Top Ten Poverty Alleviation Cases of Social Organizations in Jiangsu Province.
- Translated by Abigail Wu
爱德基金会举行大地新芽母婴健康关爱行动项目（下简称“大地新芽”）体验活动，让参与者感受到生育过程的不易，号召公众助力欠发达地区孕产妇与婴幼儿。
据爱德基金会，11月23日，由爱德基金会携手阿里巴巴公益、淘宝母婴、天猫母婴共同主办的体验活动在杭州阿里巴巴西溪园区开展。体验活动包括以下几个项目。
满路荆棘：参与者可选择绑着代表着“负能量”的气球参与挑战。每个气球象征着欠发达地区妈妈们所面临的挑战，如妊娠风险高、医疗资源不足、营养缺乏等，让参与者了解为人母的不易。
为爱赋能：参与者把标有“大地新芽”项目支持内容的篮球进行投篮，其中有：发放营养包、孕产礼包、出诊访视工具，对孕产妇进行科学健康管理，为医务人员进行专业培训。
打破桎梏：参与者戴上拳击手套，击打沙袋。寓意与该项目一起，直面挑战，共同支持欠发达地区孕产妇。
VR分娩体验：该环节则让参与者体验模拟分娩过程，感受其中的不易，有的参与者难以忍耐，身体扭成了“麻花”。
全力以赴1000天：参与者需要放倒轮胎，在指定的1000厘米赛道上推动向前。寓意分娩后，养育新生儿的1000天，才处处是难关。
未来，爱德基金会与阿里巴巴公益将继续携手推动欠发达地区母婴健康事业的发展。
“大地新芽”项目覆盖7省15县，累计约107.9万育龄妇女受益。2000多个村卫生室获得了出诊访视工具，15个县使用了项目捐赠的医疗设备。项目还组织了乡村社区健康教育宣传和基层医务人员培训。项目先后获得江苏省网络扶贫优秀案例、江苏省社会组织十佳扶贫案例等荣誉称号。
爱德基金会举行母婴健康关爱项目体验活动
The Amity Foundation in Jiangsu launched an experiential event for its "Earth Sprout" project, calling on the public to support pregnant women and infants in underdeveloped areas.
An experience event co-hosted by the Amity Foundation, Alibaba Foundation, and two online stores (Taobao Maternity and Tmall Maternity) was held at the Alibaba Xixi Park in Hangzhou on November 23.
In the first program titled "Thorny Path," participants tied themselves to balloons, representing "negative energy." Each balloon symbolizes challenges faced by mothers in poor areas, such as high pregnancy risks, inadequate medical resources, and nutritional deficiencies, allowing competitors to understand the hardships of motherhood.
Another program called "Empower with Love" requires people to shoot basketballs labeled with support programs for the project, including distributing nutrition packs, maternity gifts, and first aid kits for babies, as well as providing health management for pregnant women and professional training for medical staff.
In the program "Breaking Chains," participants wore boxing gloves and punched sandbags, symbolizing facing challenges to support pregnant women in rural areas.
Another program, "Virtual Reality (VR) Birth Experience," allowed participants to experience a simulated childbirth process and feel the hardships involved. Some participants contorted their bodies in discomfort while finding it hard to endure.
In the program "First 1000 Days," participants had to push tires forward on a specified 1000-centimeter track, which embodied the 1000 days of nurturing a newborn after childbirth, where every step poses a challenge.
In the future, Amity Foundation will continue to collaborate with Alibaba Foundation to promote the development of mother-and-child health care in underdeveloped regions.
The project covers 15 counties in seven provinces, benefiting approximately 1.079 million women of childbearing age. Over 2000 village clinics received medical kits for home visits, and 15 counties received donated medical equipment. The project also organized health education campaigns in rural communities and training for grassroots medical personnel. The project was selected as an Excellent Case of Network Poverty Alleviation in Jiangsu Province and one of the Top Ten Poverty Alleviation Cases of Social Organizations in Jiangsu Province.
- Translated by Abigail Wu
Amity Foundation Organizes Experiential Activities to Support Pregnant Women, Infants
