After Dolce & Gabbana posted clips on November 18 on its Instagram account, showing an Asian woman struggling to eat pasta and pizza using her chopsticks, the brand received continuous backlash from China.
The videos were captioned: "Welcome to Episode 1 with Dolce & Gabbana's Eating with Chopsticks. First up today is how to use this stick shaped cutlery to eat your GREAT traditional Pizza Margherita."
These videos were reported to be part of Dolce & Gabbana's new campaign, DG Loves China, which originally supposed to promote a runway show which should be held in Shanghai in on November 21. But the show had been canceled.
A recent report from BBC claimed that the campaign was accused of trivializing Chinese culture and promoting unflattering stereotypes, causing local celebrities boycotting the brand.
Moreover, the brand crisis deepened when messages allegedly written by co-founder Stefano Gabbana, including offensive comments against Chinese people, went viral.
The brand apologized for it but said that their Instagram accounts had been hacked.
Domenico Dolce and Stefano Gabbana asked for "forgiveness" through a published video on November 23.
Dolce & Gabbana products were not available in China on major e-commerce sites like JD.com and Taobao, Kaola and Secoo.
Alina Ma, associate director of research at market insights firm Mintel, said that "the advert had left Chinese consumers confused and appeared to show the company did not understand them."
"They want a brand that knows them, that makes them feel that they are important," Ma said.
This is not the first time Dolce & Gabbana has drawn controversy.
"Last April, the brand posted a campaign on Weibo that showed impoverished people in run-down areas of Beijing pictured with Dolce & Gabbana models ahead of a catwalk show in the city. It has also caused controversy in 2016 when it called an item of footwear in its spring/summer collection a "slave sandal," BBC reported.
After Dolce & Gabbana posted clips on November 18 on its Instagram account, showing an Asian woman struggling to eat pasta and pizza using her chopsticks, the brand received continuous backlash from China.
The videos were captioned: "Welcome to Episode 1 with Dolce & Gabbana's Eating with Chopsticks. First up today is how to use this stick shaped cutlery to eat your GREAT traditional Pizza Margherita."
These videos were reported to be part of Dolce & Gabbana's new campaign, DG Loves China, which originally supposed to promote a runway show which should be held in Shanghai in on November 21. But the show had been canceled.
A recent report from BBC claimed that the campaign was accused of trivializing Chinese culture and promoting unflattering stereotypes, causing local celebrities boycotting the brand.
Moreover, the brand crisis deepened when messages allegedly written by co-founder Stefano Gabbana, including offensive comments against Chinese people, went viral.
The brand apologized for it but said that their Instagram accounts had been hacked.
Domenico Dolce and Stefano Gabbana asked for "forgiveness" through a published video on November 23.
Dolce & Gabbana products were not available in China on major e-commerce sites like JD.com and Taobao, Kaola and Secoo.
Alina Ma, associate director of research at market insights firm Mintel, said that "the advert had left Chinese consumers confused and appeared to show the company did not understand them."
"They want a brand that knows them, that makes them feel that they are important," Ma said.
This is not the first time Dolce & Gabbana has drawn controversy.
"Last April, the brand posted a campaign on Weibo that showed impoverished people in run-down areas of Beijing pictured with Dolce & Gabbana models ahead of a catwalk show in the city. It has also caused controversy in 2016 when it called an item of footwear in its spring/summer collection a "slave sandal," BBC reported.
Dolce & Gabbana Received Backlash from China Following Ad Campaign Stereotyping Chinese
I have been a preacher at a rural church for more than ten years. The church’s main members are elderly who firmly trust in the Lord. Their faith life shines with beautiful spiritual characters.
From October 21 to 25, a five-member delegation from the National Council of YMCAs of China traveled to Kenya to attend the YMCA Accelerator Summit in Mombasa.
Zhang Kuakua, a millennial leukemia patient, underwent five years of treatment during which she encountered God and embraced faith. In her book “Journey of Rebirth – Five Years of a Leukemia Patient”, she shares her journey of escaping death, rebuilding her life, and finding renewed hope. Her story serves as both an inspiration for young people and a precursor to the gospel message.
I grew up with my devout grandmother in the countryside. The first year I left her for school in the city, my parents divorced, and I fell into bad habits. In the chaos of life, I dropped out of school and developed a skin disease. After doctors failed, I turned to God, repented, and was healed. Later, I became a full-time minister.
Suffering from lupus erythematosus and a huge loss in his once successful career, Brother Li Jun, complained to God in prayer. However, after twenty years of believing in the Lord, he can now confidently declare, "One believes, and the whole family is blessed!"
The Amity Foundation has conducted an educational charity initiative to improve the sports infrastructure in rural schools in collaboration with a Shenzhen smart device company.
On Monday evening, a car struck pedestrians at the Zhuhai Sports Center in Xiangzhou District, Zhuhai, Guangdong Province, resulting in the death of a local Christian and injuring another.
During his recent state visit to China, Italian President Sergio Mattarella paid tribute to the Jesuit missionary Prospero Intorcetta, underscoring the significant contributions of Italian Jesuit missionaries to cultural exchange between two countries.
The conference for civil organizations in the U.S. and Jiangsu province took place in Nanjing, aiming to promote the relationship between the two countries through civilian friendship.
Pastor Hu, who hustled for ten years to make a living, came to Christ through his Christian tenant. Then, he studied in a seminary with strict standards, experiencing great material shortages and God's gracious supply, which laid a solid foundation for his service years after.
